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How to create a Hyper-growth strategy?

One of the biggest challenges for corporations and startups of today is “sustainable growth”: how to achieve it? Hyper-growth no longer refers to a 2 to 4 percent increase in revenuew per year, which might even lead to the death of your business. Silicon valley produces startups that manage to become powerful empires in just 2 years.

Key to success: everyone wishes to know what it is the for their business. Sometimes we have to stop and listen, listen to others that did it right and might have a few important words to say to help us find our way.

Key to succes: An interview by Adrian Moreno with David Arnoux Head of Growth/Co-founder Growth Tribe

1. MY BUSINESS VISION IS "LIKE A SERIES OF BETS".

I like to use this mental model. I see Business as a series of bets, with associated risks and rewards (key to success?). Your business evolves within a complex adaptive system (complex = many internal & external variables + adaptive = these variables are always moving) meaning that the outcomes of these bets are always unpredictable. Because of this unpredictability, a successful business will try to place as many bets as possible (both quality and quantity) but also as fast as possible. The only way to place good bets in the face of unpredictability is to de-risk them little by little rather than placing large big-bang bets. It's a basic rule of probabilistic thinking.